The Business Concept of Franchising
Franchising began more than 100 years ago with Singer Sewing Machine in 1890.
Several other well-known companies followed: Firestone Tire & Rubber
in 1900, Hertz Rent-a-Car in 1925, Dairy Queen in 1944, ServiceMaster,
Baskin-Robbins and Orange Julius in 1948 and Kentucky Fried Chicken in
1952. In spite of this early start, franchising didn't really "take off"
as a viable method of business expansion until the late 1950's.
However, since that time, franchising has experienced steady and
continual growth.
Today, franchising accounts for £100 billion in
retail sales and is responsible for providing more than 8 million jobs
in this country. While other industries have been struggling through
tough economic times, fighting a minimal increase of only 2-3%,
franchising has enjoyed a growth rate more than double that!
Franchising is, by far, the most successful marketing strategy of the twenty first century.
In fact, someone buys a franchise every 17 minutes!
The Future of Franchising
The market and demand for new franchises is expanding rapidly. People who
want to control their own future are finding that franchises provide a
way for them to own their own businesses, backed by proven success
formulas. Franchising now encompasses every kind of business imaginable -from fast food to party plan, motels to beauty services, animal care to
medical services.
Experts predict dramatic growth in the franchising
industry in the next few decades. "Franchising will be the leading
method of doing business in the 2000's."
Well-known names are
associated with famous franchises, such as Colonel Sanders of Kentucky
Fried Chicken and Ray Kroc of McDonald's, but many other entrepreneurs
have made fortunes through franchising, too.
Could your future be in franchising your business?
1. How long does it take to get a business ready for franchising?
Typically it takes Totally Childcare between 6 to 8 weeks to get your business 'franchise ready.' This is the stage at which your business is in a
position to begin recruiting franchisees. Everything can be in place
within this timescale - your franchise agreement, operations manual,
training programme, marketing material & advertising etc.
2. How long does it take to recruit the first set of franchisees?
You will be able to begin advertising your franchise to prospective
franchisees towards the end of the franchise setup stage. This would be
typically within a month of beginning the franchise project. Once the
advertising process has started, from experience you can expect to have
your first franchisees on board and fully paid within 6 weeks from the
start of the marketing period. Therefore, from the point of commencement
of your franchising project you can expect to have you first
franchisees in place and fully paid within a period of 3 months by using
our streamlined setup methodologies.
3. How are you able to setup and sell my first franchises so quickly within 3 months?
We have over 18 years franchise experience and have therefore have
established the most effective methods, which have been continuously
refined. We have access to a huge array of franchising resources,
including key areas such as the advertising of your franchise
opportunity, which becomes of growing importance the closer to franchise
launch. Unlike some other franchise experts, we are able to implement a
seamless plan with many activities running alongside each other which
therefore dramatically reduces the overall length of the project and
ensures that franchise recruitment can commence as soon as possible.
4. Is it true that you do 95% of the setup work?
This is indeed correct. It would typically take an inexperienced company
several years to even try and attempt to do all of things needed to
prepare your company to be franchised. However, we have over 18 years
experience in the franchising market and therefore know exactly what
needs to be done and also the most cost effective and efficient way of
doing it. Through working in this way, with us doing most of the work
and then directing you in areas which only you do the work, you gain in
two ways:
Firstly, you get the best priced and proven franchising
methods applied to your business, and there's no learning curve, which
is how we are able to get things up and running so quickly. Secondly
your time input is kept to a minimum. Needless to say your input is
still vital and critical to the success of your franchise, it's just we
handle the majority of the work for you. This leaves you get on with the
management of your day to day business.
5. I am interested in finding out more, what is the next step?
If you are serious about franchising your business, then the next step is
to contact us. Call or email us now and one of our Franchise Experts
will be able to discuss things further with you
Email: info@totallychildcare.com
Call: 07583860144